If a prospective client opened ChatGPT, Claude, or Google’s AI search today and typed “best interior designer in [your town]”, would your name come up? Increasingly, that’s exactly how people are finding interior designers, and it’s a question every interior designer running their own business…
Ask any designer running their own business what their biggest marketing challenge is, and the answer is almost always the same: time. Not ideas. Not even motivation. Time. Specifically, the lack of it. I see this constantly with the designers I work with. By the…
Starting an interior design business is one of the most exciting steps in your career. But creativity alone isn’t enough to build something that lasts. Whether you’re launching a new studio or refining an established one, a clear business plan gives you focus and direction. …
Ever feel like your social media posts get showered with lovely comments, stacks of likes, and heart emojis galore… yet your inbox remains stubbornly empty when it comes to real client enquiries? You’re not imagining it… and you’re certainly not alone. I see it all…
“Kate, should I charge fixed fees or hourly rates?” It’s one of the most common questions I get asked as a mentor to interior designers. And honestly, if you’re still asking that question, chances are you’re already behind where you need to be. The most successful…
Ever wondered why one designer charges £5,000 for a single room makeover while another struggles to get £500? It’s tempting to think it’s all down to experience or reputation, but really, the secret lies in psychology. Here’s the truth: pricing has very little to do…
Ever turned up for a photoshoot of your beautifully completed project, only to discover your clients have “helpfully” filled every surface with personal bits and bobs? Or perhaps you’ve found yourself mid-shoot, realising that half your essential styling props are still sitting at home? You’re…
Let’s be honest, pricing your services as an interior designer can be an absolute minefield. You want to charge what you’re truly worth, but in the back of your mind there’s always that little voice whispering, “What if they say no? What if it’s too…
Have you ever looked around at other interior designers and wondered how they seem to have a steady flow of dream clients, while you’re left scratching your head, wondering when the next enquiry might land in your inbox? Here’s the truth… it’s not always down…
Ever feel like you’re stuck on a hamster wheel with your marketing? You’re posting on Instagram, popping into the odd networking event, maybe even dabbling with some Facebook ads… but no actual clients seem to be coming through the door? It’s so disheartening, isn’t it?…