Although (rather annoyingly) a lot of people think that interior design is just about throwing together some pretty cushions and hoping for the best, us professionals know it’s a different story. A successful interior designer brings to the table creativity, an eye for detail, meticulous…
If you’ve been running your interior design business for a while and clients still feel like a bit of a mystery, you’re not alone. “How do I get clients?” is probably the question I’m asked more than any other. And it’s not surprising, because most…
Why Mood Boards Are Essential Tools for Interior Designers Mood boards aren’t just a helpful tool in interior design—they’re essential for communicating ideas and drawing inspiration. Whether you’re planning a single room or an entire house, mood boards are a powerful way to convey your design concepts…
Do you ever feel like you’re juggling too many things at once? Like a headless chicken, spinning plates, trying to keep everything in the air? 😅 The reality is, there are only so many hours in a day, and it’s tough to make the most…
The world of business is built on relationships, and for many industries, trade discounts are a key component of building strong client connections, as well as selling your services! But the handling of trade discounts is controversial in the industry: should you pass these savings on to your clients, or…
One of the huge financial benefits of hiring an interior designer is the discounts you can secure through your trade accounts. The trade discount is a perk you receive from suppliers for purchases or long-term partnerships, and it’s a way of suppliers seeking your loyalty and…
In the age of digital marketing and social media, it’s easy to get caught up in the online world. We have it drummed into us that we should be continually marketing on social media. But for interior designers, true success often hinges on something far more personal: building strong, one-on-one…
The initial client call or discovery call. They can go by different names and if you’re not crystal clear about your approach, they can also go in very different directions. It’s so important to understand exactly what you want to achieve when you first speak…
I often see interior designers offering a free interior design consultation, and, quite honestly, it makes my heart bleed when I see it happening. I totally get the thinking behind it. If the client can book you with no obligation, they will be more inclined…
Everyone knows that good interior designers need to have a whole range of skills. They need to be good with colour, good with textiles, good with bringing a scheme together. But aside from all of the design work, there are also a raft of hidden…