The initial client call or discovery call. They can go by different names and if you’re not crystal clear about your approach, they can also go in very different directions. It’s so important to understand exactly what you want to achieve when you first speak…
If you’re an interior designer, you already know that marketing plays a crucial role in attracting clients. But what’s a marketing plan, and why is it essential for marketing interior design effectively? Simply put, a well-defined plan helps you focus on strategies that drive real…
What do you think is the key ingredient to running a successful interior design business? Creative flare? Great people skills? Knowing the industry? Well, yes, all these things are important, but they can be learnt. We believe that the key ingredient to running a successful…
Given all that has been going on in 2020, it was a very different Decorex this year. It wasn’t the usual visual extravaganza that we are used to seeing but rather a deep and thought-provoking event. There were lots of interesting talks and debates which…
Have you heard the phrase, “No man is an island”? It means that, as humans, we don’t do very well on our own, we need community around us to thrive. Just look at Robinson Crusoe, where would he have been without Man Friday, eh? Even…
Getting the lighting right is often an after thought when it comes to lighting our clients’ homes, and yet the way that a room is illuminated at night can make a huge difference, both to how the room functions as well as to how it…
If you’ve been to your local hardware store in search of light bulbs recently, you could be forgiven for being overwhelmed by the choice available. Gone are the days when you could just walk in and buy a 60 watt incandescent bayonet and know that…
Getting the lighting right in a room can be a tricky thing; it can make or break a scheme. If you get it right, it can create a cosy atmosphere, supply you with sufficient lighting for you to work and even create different moods. Get it…
Did you jump out of bed this Monday morning excited to get on with your day and really excited about going back to work? No? Well, did you know that if you run your own interior design company, you may well find that Monday mornings…
Call me a nerd 🤓, but there is nothing so satisfying as producing a perfectly drawn floor plan or elevation- by hand. Anyone with me?! I very rarely (if ever these days) have any professional need to produce hand drawn plans for client work, but I…